Dan Liu

Hello! I am a designer, engineer, and cofounder & CEO of Luma. I am obsessed with building delightful user experiences.

I started Luma in 2020 as an event and community platform. We are now building Luma to help people elegantly create, present and organize DAOs (communities with crypto tokens). If that sounds interesting, come join us!

My Chinese name is Danqing Liu, which sounds like dan-ching leo. I’m lucky to share my first name Danqing (which means fine art in Chinese) with my wife.

I currently live in New York with my wife and our cat, Naka. If you are in town, please don’t hesitate to reach out.


I write about my learnings and thinking of creator economy, crypto, future of work, product design, and the Chinese Internet. To keep up with the latest, follow me on Twitter.

Design Threads

I write a mini-series on how to design better. These threads offer practical tips that you can apply to your design right away.